Your website is a powerful marketing tool if it converts visitors into leads. Your website is an online sales brochure if it disseminates information, but fails to produce new clients for your firm.
Websites must have certain characteristics to produce leads. For example, they have to:
- Create credibility and trust
- Provide intuitive navigation
- Deliver the right information
- Present compelling free offers
- Make contact easy and safe
Our last survey showed advisor websites have 2 minutes and 33 seconds to convince visitors to give-up their anonymity and submit their contact information.
You home page has even less time – 11 seconds to convince visitors to stay on your website.
How is your current website performing?
Your website must be tailored to your business to be effective. For example, if your ideal client is a business owner, your website must be designed to cater to the interests of successful business owners who use the services of financial advisors.
There is nothing worse than a website that caters to retirees, but is loaded with photos of millennials.
It takes a custom website that is tailored to your business to stand-out on the Internet.
Paladin only produces custom, lead generation websites.
HubSpot is the technology that makes Inbound Marketing, including your website, work.
Paladin is a HubSpot agency that specializes in working with financial advisory firms. We do not provide website services to any other type of business.
Our clients want custom websites that distinguish them from their competitors.
Our clients want websites that target market their ideal types of prospects.
Our clients want lead generation websites that produce steady flows of new prospects.
You need industry and technical expertise to compete in the world’d most competitive marketplace.
We use our specialized knowledge to produce custom, lead generation websites for financial advisory firms.
Our websites produce results because we have been marketing financial advisors over the Internet for the past 14 years (475,000 leads, $245 billion of assets).