Your website is a powerful marketing tool if it converts visitors into leads. Your website is an online sales brochure if it disseminates information, but fails to produce new clients for your firm.
Websites must have certain characteristics to produce leads. For example, they have to:
- Create credibility and trust
- Provide intuitive navigation
- Deliver the right information
- Present compelling free offers
- Make contact easy and safe
Paladin designs, develops, monitors, and maintains lead generation websites.
Your website has 2.5 minutes to convince visitors to give-up their anonymity and submit their contact information.
You home page has even less time – 11 seconds to convince visitors to stay on your website.
How is your current website performing? Use the free service from Google Analytics to find out.
Your website must be tailored to your business to be effective. For example, if your ideal client is a business owner, your website must be designed to cater to the interests of successful business owners who use the services of financial advisors.
There is nothing worse than a website that caters to retirees, but is loaded with photos of millennials.
It takes a custom website that is tailored to your business to stand-out on the Internet.
Paladin only produces custom, lead generation websites.
HubSpot is the technology that makes Inbound Marketing, including your website, work.
Paladin is a HubSpot agency that specializes in working with financial advisory firms. We do not provide website services to any other type of business.
Our financial advisory firm clients want custom websites that distinguish them from their competitors.
Our clients want websites that target market their ideal types of prospects.
Our clients want lead generation websites that produce steady flows of new prospects.
Paladin has a unique team of technical and industry professionals.
We use our specialized knowledge to produce custom, lead generation websites for financial advisory firms.
Our websites produce results because we have been marketing financial advisors over the Internet for the past 14 years (325,000 leads, $150 billion of assets).
Talk to a Paladin consultant about your digital marketing requirements. The consultation is FREE and there is no obligation.