Will 2020 be the year the Internet becomes your best source for new clients?
Outbound Marketing is Obsolete
Financial advisors used Outbound Marketing tactics (cold calling, direct mail) for decades to initiate contact with investors. Unfortunately, most of these investors did not want the contact. They used Caller ID and spam filters to avoid solicitations by financial advisors. Consequently, these sales tactics became so time consuming, expensive, and unproductive they have been abandoned by most higher quality financial advisors.
Inbound Marketing is the Future
The Internet makes Inbound Marketing possible. Investors can use it to find, research, and contact financial advisors. But, this form of marketing also has its challenges. For example, investors have to be able to find you on the Internet when they enter their preferred keywords in the various search engines. And, what they see has to be competitive with the content and websites of other financial advisors.
We deliver the services you need to produce digital marketing results.
These services are the foundation of a productive digital marketing strategy.
What do investors see when they visit your website and Google search your name? We produce content that creates the positive first impressions that have a major impact on your credibility as a trustworthy financial expert.
You don’t have to hire several firms to obtain the digital marketing services you need. We provide a menu of more that 15 digital services. You select the combination of services that will help you achieve your goals for organic business growth.
We are accountable for our clients Internet visibility, website traffic, and website conversion rates. These services are the foundation of digital marketing strategies that produce new clients and positive RIO for your marketing dollars.
We provide the technology you need to build and monitor a robust digital marketing platform that makes the Internet your best source for new clients. We leverage the best tools, apps, and services that create competitive advantage for our clients.