What is a Digital Marketing Department?

What is a Digital Marketing Department?

You have a choice when you decide to use a digital marketing strategy to accelerate the growth of your firm. Do you hire a team of specialized employees and do the work yourself? Or, do you outsource the work to an established team of specialized professionals who can do the work for you?

Multiple Skill Sets 

Hiring a team of experienced professionals would be prohibitively expensive unless you are a firm with billions of dollars of AUM. That’s because you don’t need one skill – you need seven relatively unique skill sets:

  • Digital Marketing Manager
  • Designers & Developers
  • Writers & Editor
  • Graphic Artist
  • SEO Specialist
  • Social Media Specialist
  • Research Assistants

Ideally, each of the specialists would have extensive experience in the financial services industry.

Digital Marketing Department

Paladin offers a menu of digital marketing services that are supported by a team of specialized professionals.

You can outsource your requirements for individual services or you can outsource multiple needs to Paladin’s Digital Marketing Department service.

Marketing Manager

Your firm may have a designated Marketing Manager or one of it’s principles or a senior professional act as the Marketing Manager.

Either way, Paladin’s team of professionals can be the digital marketing department that reports to your firm’s Marketing Manager.

Individual Services

 You may want to utilize a Paladin team that delivers individual services versus the more comprehensive department approach.

For example, you want a new, up-to-date website that can convert more traffic into leads, but you are not quite ready to implement an Inbound Marketing program to increase Internet visibility and website traffic.

Or, it is the other way around. You are happy with your current website, but you would like to see more Internet visibility and traffic to the website.

Our Pricing is Unique

You pay a fixed monthly fee for Paladin’s Digital Marketing Department services. The fee covers all Paladin services that are used to improve your Internet visibility, website traffic, and your website’s conversion rates.

The fee also covers the design, development, management, hosting, and maintenance of a custom, lead generation website.

We do not nickel and dime you every time we update your website, write an article for your blog, or produce a social post.

How can Paladin provide all of these services for one fixed fee? We combine the delivery of website and Inbound Marketing services to provide a turnkey digital marketing solution.

Consider outsourcing the work to an established team of specialized professionals who can do the work for you!

Paladin offers a menu of digital marketing services that are supported by a team of specialized professionals.

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How can we help?

How can we help?