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Building and maintaining a successful social media campaign takes strategy, time, and specialized expertise. That’s where Paladin can help. Our team will develop and execute a social media business plan that leverages your firm’s brand. You become a subject matter expert for keywords that are used by your ideal types of clients when they search for financial advisors on the Internet. Our services also build firm’s credibility and drive more traffic to your website. All Paladin services are in compliance with FINRA Regulatory Notice 17-18 guidelines.
Social Media Marketing Plans
Our process starts with the development of a social media marketing plan that outlines goals, strategies, and key metrics that measure the success of the plan. Paladin’s social media team provides the following services:
- Identify the key personas who are your ideal types of clients
- Identify the key types of influencers you want to connect with
- Identify the optimal keywords and custom hashtags that leverage your brand
- Promote the proprietary content on your blog
- Develop a list of curated, relevant content from third parties
- Promote various free offers that your firm provides, such as eBooks, webinars, seminars, workshops, etc.
- Promote your video content