Paladin Digital Marketing is a HubSpot Agency that specializes in working with RIAs and IARs that have their own websites.
We provide a comprehensive menu of Inbound Marketing services that increase Internet visibility, website traffic, and website conversion rates (traffic to prospects).
Inbound Marketing Services
Our services include (partial listing):
- Website optimization
- Lead generation services
- Content development and promotion
- Search Engine Optimization (local, on-page, off-page)
- Personas for key client types
- Keyword strategies
- Blog posts (write, promote)
- Social media marketing
- Directory listings
- Drip campaigns
The Sales Funnel
Inbound Marketing is a four part sales funnel.
Part I: You need Internet visibility for key words that investors input when they are seeking financial advisors or information about advisors.
Part II: Investors need compelling reasons to visit your website.
Part III: Your website converts visitors into qualified prospects.
- Home pages have to deliver messages that minimize bounce rates
- Websites have to deliver the right information in 3 minutes or less
- Content and offers have to convince visitors to submit their contact data
Phase IV: You convert qualified prospects into revenue producing clients.
Paladin can be your digital marketing department for less than the cost of a knowledgeable, part-time employee.
- We know how investors use the Internet to find, screen, and contact advisors
- We know digital marketing practices that are used by fast growing RIAs
- We know how to align your marketing strategy with your ideal types of clients
- We know how to produce websites that convert visitors into qualified prospects
Our Inbound Marketing services are based on continuously refined processes that we have used for the past 14 years.