Advisor websites do not produce their own traffic. Internet visibility produces website traffic. Inbound is the marketing process that increases Internet visibility and website traffic.
Inbound is a superior marketing solution because it is based on investors initiating contact with financial advisors.
Advisors are no longer limited to obsolete Outbound Marketing tactics (cold calling, direct mail) to initiate contact with investors who do not want to be contacted (high rejection rates).
The Internet makes Inbound Marketing possible. Investors can use it to find advisors, learn more about them, and initiate contact when they are ready to schedule interviews.
Paladin Inbound Marketing increases:
- Your Internet visibility so you are easier to find
- Traffic to your website
- The number of leads produced by your website
Types of Inbound Services
Paladin provides four types of Inbound Marketing services:
- Content Marketing (Blog Articles)
- Local SEO
- Social Media
- Email Marketing
Content Marketing (Blog Articles)
Paladin will develop and manage a content marketing strategy for you. Our analysts, writers, editors, and graphic artists will produce persona-based content that is optimized for Google requirements: Originality, length, readability, consistency.
Our content management services include:
- Managing your editorial calendar
- Researching keywords, headlines, topics
- Writing and editing original articles
- Selecting and licensing graphics for each article
- Making compliance revisions as required
- Adding your biography and back-linking to your website
- Optimizing articles for maximum Internet exposure
- Promoting the content in social media and drip email campaigns
24.7% of Google’s algorithm for ranking websites is impacted by your local online visibility.
Our Local SEO service manages the business listings that investors see when they use the Internet to find local financial advisors. Our service includes:
- A complete audit of your existing on-page SEO
- Updating your Google My Business listing
- Managing the accuracy of your listings in 75+ directories
- Updating directory listings within five business days of submission
- Making sure your content is not overridden by publishers
- Providing actionable reports on how visitors interact with your listings
- Producing competitive insights so you can make informed decisions
- Notifying you of online reviews so you can provide a timely response
We provide the specialized knowledge and services that are required to build a substantial social media presence.
Our social media services for financial advisors will help your firm implement a sustainable strategy that will:
- Increase awareness for your brand
- Establish your firm as a subject matter expert
- Connect you to social influencers to reach more prospects
- Enhance your credibility
- Help you engage with the right types of investors
- Manage social media advertising campaigns
- Prepare monthly reports for your review
- Provide 24/7 access to our reporting software
Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and respond within 24 hours. And, we use organic tactics (hashtags, following, contests, etc.) to expand your channels.
Any lead that is not ready to interview you within 30 days should be uploaded into your email marketing system.
We manage multiple email campaigns to make them more relevant and productive.
We write drip emails that increase your Internet visibility.