Following are responses to frequently asked questions about the Paladin companies.
When did Paladin start providing services to investors and advisors?
Paladin started in 2003 when its first book (Who’s Watching Your Money?) was published by John Wiley & Sons.
Are there two Paladin companies?
Yes, there is Paladin Digital Marketing that provides online marketing services to financial firms. And, there is Paladin Registry that provides lead generation services to financial professionals. The two firms share the Paladin name, but they have separate ownership.
What services are provided by Paladin Digital Marketing?
This Paladin company is a digital marketing agency that provides a comprehensive array of website and Inbound Marketing services to financial planning and investment firms. See What We Do on this website for more information about our services.
What makes Paladin a unique service provider for financial advisors?
Our industry knowledge plus 15 years of experience making the Internet a major source of new leads for financial advisors. We have produced more than 200,000 leads since our inception.
Who owns Paladin Digital Marketing?
The firm is owned by professionals who are active in its business.
Why did Paladin start providing digital marketing services to financial firms?
We believe Outbound Marketing (advisors initiate contact with investors) is obsolete. We believe Inbound Marketing (investors initiate contact with advisor) is the best way to generate investor leads for financial planning and investment management firms.
How is Paladin compensated for its expertise and services?
Paladin’s most popular compensation arrangement is a fixed monthly that covers all of its core services. Additional services, that are priced separately, have additional fees. One-time fees for specific services are also available.