Email marketing is still one of the best ways to keep front and center with your clients, prospects, and centers of influence.
Every RIA should have a detailed email marketing strategy in place in order to be and remain competitive in the ever-changing financial services landscape.
Some people may tell you that email marketing won’t be around too much longer with the advent of social media and search engines. But don’t believe everything you hear; 85% of adult internet users in the US rely on email for most of their communications. Email communications are here to stay, at least for the next several years.
How effective is your current email strategy?
When you think about your current email practices, ask yourself these questions:
- How many people are reading your emails?
- Are you sending emails at the right time of day?
- Are you targeting the right audience with the right type of content?
- Are you sending new, original content to your readers on a regular basis?
- Are you getting traffic back to your website based on your emails?
- Are you generating leads from your email list(s)?
Do your average open rates match or beat industry standards?
We Deliver Email Marketing Campaigns That Deliver Results
With Paladin’s turn-key marketing program, we’ll do the heavy lifting for you so you can do what you do best…service your clients.
Digital first impressions are everything. We’ll develop eye-catching email titles that will get more people opening your content on a regular basis.
Are you sending the right content to the right people? We’ll help you create segmented lists of various groups you want to reach with your message: clients, prospects, and centers of influence.
People want to read personalized, original content from you, the subject matter expert. We’ll work with you to develop interesting, fresh, and informative content that is relatable to each of your segmented groups.